Premium 4K HDR picture with stunning contrast
See how real 4K HDR can be when you combine a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™ in an immersive Seamless Edge design. 6, 7
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Ingenious 4K pictures, as perceived by the human eye
Enjoy deep, natural, beautiful images from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
The entertainment you love. With help from Google.
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Press the Google Assistant button on your remote and try saying find action movies to search across your favorite apps. 2
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch"" Even get answers on screen, control smart home devices, see security cameras, and more. Press the Google Assistant button on the remote to get started. 2
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensors automatically adjusts picture and sound to your environment.
Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 8, 9, 10, 14